David Capranos is the Director of Market Strategy and Research at Wiley Education Services. In his role managing the market research team, David conducts extensive research to identify demand, market opportunities, and potential challenges to ultimately highlight academic programs that align with current demand. His team plays a vital role in determining the viability of educational programs in the online market, helping universities stay ahead of industry and market trends. David has a background as a business analyst in higher education marketing, evaluating marketing tactics and helping implement technologies such as a Student Relationship Management and Project Management system. Born in Toronto, Canada, David received his BS Business Admin from University of Central Florida and his MBA from the University of Scranton with recognition for Outstanding Achievement in Marketing.